People keep saying it. Traditional Media is dead! But we’d argue that traditional media is still very much alive – and potentially more effective than ever when used in conjunction with new media opportunities.

In an industry whose reputation can sometimes be likened to an episode of Mad Men – all sharp suits, smoke and mirrors – it’s important to choose your advertising and media agency based on some vital qualities. Here are the key traits we recommend you look for when choosing a media agency.

We work hard here at Proud to assist our clients with their Christmas schedules (many of which have been underway for a few weeks now), we note that advertising at Christmas remains a question for many brands.