Mike Brunell is our resident commentator on all things media and marketing related in Australia!

In our latest newsletter Mike answered the question… What Leads to Success? Have a read of what he had to say below.

I live in a country that really does not like success too much, probably because it’s often seen as the shiny large watch on your wrist, the big house and nice car. Politicians on the left seem to take great pleasure in making success seem dirty.

I think they often get it wrong because they actually measure by the trapping and not the real reason behind success.

In a recent TED talk Richard St John summed it up quite well.

He said after asking lots of successful people what they think made them successful and why, here is the list, nothing new, no real secret I am afraid, just common sense.

Passion you’ve got to love what you do!

Work You actually have to work damn hard and when others are sitting in front of a tube watching the latest TV show you are working on the latest idea.

Focus This is one of my favourites, what you focus on you get, with action of course. You cannot sit in a dark room, and sing three songs and expect it to come to you.

Persist This is about working out what you do, believing it and sticking to it. Working through the failures and the C.R.A.P. – Criticism, Rejection, Assholes and Pressure.

Ideas Listen, be curious, ask lots of questions and make connections.

Good Do well, reach out and help others, most importantly PRACTICE, PRACTICE, PRACTICE

Push Push physically, mentally, but remember PUSH, PUSH, PUSH

Serve Serve others, be of assistance to young and old when you can

That is my measure put nicely by Richard St John. Works for me.

What do you think makes a successful business person?

Good Selling

– Mike.