by Proud Media | Jul 28, 2014 | Business
We say no! Despite all of the media options that exist in the marketplace today we believe that print still plays a vital role. It may now have to share space with the many different online, outdoor, ambient and various other media that has emerged but it’s still...
by Proud Media | Jun 30, 2014 | Business
In a word. No. And anyone that tells you different is just plain wrong. Your business is your business and it’s up to you how much you choose to involve anyone you invite to work with you on it. Of course a solid flow of information should be shared so that any...
by Proud Media | May 20, 2014 | Business
In our experience, business owners and marketing managers think that employing the services of a Media Buyer will be an extra cost to their business. They feel that buying direct and organizing it all themselves is actually the most cost effective way to go about it....
by Proud Media | Apr 3, 2014 | Business
We here at Proud think so but it all comes down to what you’re trying to say and who you’re trying to say it to! Radio, when targeted, planned and executed correctly can be the perfect tool in either a branding or a call to action campaign. It’s a...
by Proud Media | Feb 27, 2014 | Business
According to the all knowing and wise Wikipedia a target market is defined as a group of customers towards which a business has decided to aim its marketing efforts. A well-defined target market is the first element to a marketing strategy. To us, a target market is...
by Proud Media | Feb 10, 2014 | Business
It’s a question we get asked frequently so we thought it’d be a good time for a blog about it! A branding campaign is an advertising campaign for which immediate response is not the main goal. The aim of branding is to develop brand image and awareness in...
