We here at Proud think so but it all comes down to what you’re trying to say and who you’re trying to say it to! Radio, when targeted, planned and executed correctly can be the perfect tool in either a branding or a call to action campaign. It’s a...

  According to the all knowing and wise Wikipedia a target market is defined as a group of customers towards which a business has decided to aim its marketing efforts. A well-defined target market is the first element to a marketing strategy. To us, a target market is...

It's a question we get asked frequently so we thought it'd be a good time for a blog about it! A branding campaign is an advertising campaign for which immediate response is not the main goal. The aim of branding is to develop brand image and awareness in a positive...

A question we get asked when meeting with a potential new client for the first time is “What’s the benefit to me using a media buyer rather than buying direct?”.  And fair enough, it’s a good question, and we have a great answer…. Because using a media buyer, and more...

We really think it does! Here’s why! Clients often ask us “what is the best way to maintain my brand awareness while I’m running other promotional or call to action campaigns” and although the answer may have many options, more often than not it includes a...

Well in our opinion this race definitely ends in a draw. As media buyers you may ask us why…. We at Proud Media we see merits in both. We advise our clients for both. We plan strategies that play to the strengths of both…so why wouldn’t we promote the benefits of...

It’s a question we get asked regularly by prospective clients. They have been getting unbelievable deals on their press ads / billboards etc so why should they start planning and booking ahead but pay more? Good Question! What is Distress Media? Distress Media or...

Often when we’re in conversation and someone asks us what we do for a living and we say “I’m a Media Buyer” the response tends to be a blank face, followed quickly with… “Huh? What’s that?” So for anyone who doesn’t know, or anyone who thinks they know but isn’t sure,...