by Proud Media | Apr 8, 2014 | Message From Mike
How did we take a small Wellington based radio sales consultancy business and turn it into a global success story servicing 400 worldwide markets and selling to 320,000 people? It all started with a Dictaphone. In the early days we worked out that we could show radio...
by Proud Media | Apr 3, 2014 | Business
We here at Proud think so but it all comes down to what you’re trying to say and who you’re trying to say it to! Radio, when targeted, planned and executed correctly can be the perfect tool in either a branding or a call to action campaign. It’s a...
by Proud Media | Feb 27, 2014 | Business
According to the all knowing and wise Wikipedia a target market is defined as a group of customers towards which a business has decided to aim its marketing efforts. A well-defined target market is the first element to a marketing strategy. To us, a target market is...
by Proud Media | Feb 10, 2014 | Business
It’s a question we get asked frequently so we thought it’d be a good time for a blog about it! A branding campaign is an advertising campaign for which immediate response is not the main goal. The aim of branding is to develop brand image and awareness in...
by Proud Media | Jan 20, 2014 | Business
A question we get asked when meeting with a potential new client for the first time is “What’s the benefit to me using a media buyer rather than buying direct?”. And fair enough, it’s a good question, and we have a great answer…. Because using a media buyer, and more...
