by Proud Media | Jun 14, 2016 | Business
People keep saying it. Traditional Media is dead! They argue that social media and digital opportunities are sucking up advertising dollars at the expense of television, radio, print and outdoor. They cite the shutting down of magazines and the popularity of on-demand...
by Proud Media | Apr 30, 2016 | Notes from Proud
Dating back to ancient paintings on cave walls and evolving through to digital billboards, outdoor advertising is one of the oldest forms of marketing and storytelling. With so many platforms and media available to marketers these days, billboards (and other outdoor,...
by Proud Media | Apr 1, 2016 | Business
In an industry whose reputation can sometimes be likened to an episode of Mad Men – all sharp suits, smoke and mirrors – it’s important to choose your advertising and media agency based on some vital qualities. Here are the key traits we recommend...
by Proud Media | Jan 28, 2015 | Message From Mike
I talk a lot about Dan Kennedy. He believes that business is basically about winning the hearts and minds of your valuable customers. I am a strong advocate of looking outside your own business to observe what other businesses do. Can it be adapted to your business?...
by Proud Media | Oct 29, 2014 | Business
We work hard here at Proud to assist our clients with their Christmas schedules (many of which have been underway for a few weeks now), we note that advertising at Christmas remains a question for many brands. If you’re a retailer then you know that the lead up to...
