Public Relations (PR) is very different to advertising. In advertising, you pay to have your message placed in a newspaper, TV, billboard or radio spot. In public relations, the article that features your company, products or a staff members profile is not paid for, as such. The publisher, whether broadcast or print, writes about or films your company as a result of information he or she has received from our Proud Media professional publicist.
Publicity is the perfect partner for your advertising and it is extremely cost effective, as it only costs you the value of your PR professional’s time. Publicity can allow your messaging to have great longevity. An advertisement for your business can get an immediate reaction while an article about your business will be remembered into the future and is a brilliant branding tool.
Public Relations is emotive and thought provoking – it is not tangible. PR is the professional maintenance of a favourable public image, be it for a company, its products or an individual person within a company.
We look forward to working with you through our Proud Media PR team! Contact us anytime at pr@proudmedia.com.au