A question we get asked when meeting with a potential new client for the first time is “What’s the benefit to me using a media buyer rather than buying direct?”. And fair enough, it’s a good question, and we have a great answer…. Because using a media buyer, and more to the point a Proud Media buyer, is hassle free.
“Hassle free?” they ask? Yep! Using a media buyer takes all of the hard work out of planning, booking and implementing a media schedule.
Look at it like this. A client might currently use billboards, a couple of radio stations and a metro newspaper to advertise their product. That means that they need to take 4 meetings to brief all of these people on what they want for a campaign, deal with emails back and forth from these 4 reps (and their coordinators) to get the plan sorted and approved AND THEN, they need to deal with the production coordinators from these same companies to get their product to air or printed and installed on a road side. Now this sounds simple but in actual fact the time it takes to deal with all of this is massive. And on top of this, when the campaign is over, the client receives and must reconcile different invoices from each of the different companies.
To be quite plain. The difference when you use a media buyer from Proud is that you deal with one person. One person to brief on the campaign, that same person emailing to confirm the plan, and that same person confirming the creative and one invoice itemising all elements. Simple… and easy.
It’s the media buyer’s job to then deal with the multiple reps, coordinators and production teams of the various mediums the client wants, specifically to free the client up to spend time on their business and its development. Exactly where the time of a business owner, CEO or marketing manager should be focused!
Our aim is to take the hassle out of media for you. Our aim is to give you more time and less stress when it comes to your marketing function. And the bonus is that this service doesn’t cost you more. Your media rates will stay EXACLTY THE SAME as when you buy direct.
So there you go. The benefit is you get your time back. You get to pull yourself out of the paperwork and concentrate on the strategy. Your benefit is the exact same results from your marketing campaign without the additional effort to get it running. When you work with Proud you tell us what you need and we make it work. Hassle Free. Pain Free.