Often when we’re in conversation and someone asks us what we do for a living and we say “I’m a Media Buyer” the response tends to be a blank face, followed quickly with… “Huh? What’s that?”

So for anyone who doesn’t know, or anyone who thinks they know but isn’t sure, or even for those who do know but want a refresher we thought it was the perfect blog topic.

So what is Media Buying?

For those who love a definition Wikipedia tells us that Media Buying is a sub function of advertising management… the procurement of media real estate at optimal placement and price. The main task of media buying lies within the negotiation of price and placement to ensure the best possible value can be secured.

Well wasn’t that a mouthful? From our point of view, media buying is finding the right medium, negotiating a great rate and putting your product marketing in the perfect place so that a large number of the right people can see it. Simple right! Well not necessarily.

There are so many choices in media land for where your ads can go. Free TV, Paid TV, Radio, Newspapers, Magazines, Billboards, Transit and that doesn’t even touch on the millions of online options available. Phew!

So how do you choose the right marketing option for your product and your audience? Well that’s where we come in.

What does a Proud Media Buyer do?

Well first and foremost we take the hassle out of media buying for our clients. We remove that time you spend stuck in the research into potential mediums, we take the multitude of phone calls, emails and meeting requests off your hands, gather all of the information and present it to you in an easy streamlined way with NO bias to make your decision.

We handle the meetings, negotiations and bookings so that you don’t have to. We allow Marketing Managers and Business Owners to do what they are supposed to be doing…. running a business, developing a brand and strategising growth. We help you get out of the paperwork that comes with media buying so you can focus your time where it needs to be… on the business and not in it.

We can be as involved as you’d like us to be. If you want us to merely book the detailed schedule you’ve planned we can do that. If you want to work with us to determine your best schedule and lock it in for you we can do that. And if you want us to take your product and provide you with a complete recommendation without having to take too much of your own time on it we can do that too!

See? Media buying can be so much easier when there is someone to help you. When you work with Proud you tell us what you need and we make it work. Hassle Free. Pain Free.